CA Technologies

20' x 20' booth for RSA Conference in San Francisco.  The team also did a matching booth that was slightly larger for Mobile World Congress in Barcelona.  I was the booth designer on the job under the creative direction of Paul Hammond.  The agency of record was Gail & Rice.

The client wanted a reflection of their product, cloud security software.  So I gave them a cloud.  Originally I would have liked the cloud shapes to be aluminum frame with internally lit milk plex sides.  However budget dictated a change to timber with a very well done paint job.  The whole assembly was assembled in 2 days by Pinnacle Exhibits.

I kept a parallel set of CAD and SketchUP models for this job.  The CADs naturally are dull and practical, but if you are dying to see them, I'm happy to provide them.  This job went through roughly ten revision cycles, which is pretty standard for a smaller job like this.  I do a new revision numbers whenever there is a material change somewhere on the booth. So if the carpet color changes, it gets a new revision number.  That way no one should be able to say I missed a revision.

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CA Technologies Booth RSA

RSA booth was 20'x20'. I was the designer and supervised on site installation. I went with a bright white lighting scheme.

CA Technologies Booth Front

Model view.

RSA Booth Interior.

Interior of booth. Everything was custom in the booth except the stools which were off the shelf.

RSA Booth Other Front

MWC Booth Side Elevation

MWC End Elevation

End view of model.

MWC Lounge Area

I was able to add another demo/lounge area in the MWC booth.

MWC

The creative director for the job went to Barcelona and supervised installation there. He liked a deeper color representation.

MWC Booth Interior

RSA Booth Monitor Front

RSA Model

Daniel Shenise, Environments + Events + Experiences