Postponed by Covid

Wencor was a client of my past firm for a couple shows. This year they wanted something new and more upscale. I hadn't done their previous booths, so I went in with fresh eyes.

What I pitched was over budget, by like 15%, but they loved it. So I won the job.

I creative directed the whole concept on this job. The client loved the minimal branding and higher quality finishes like the zebra wood, full length SEG gfx on the second floor and halo lit logos.

For Essex Furukawa they wanted something more refined and elegant. In the past they had a large back wall that dominated and felt too heavy. I proposed this off balanced arch and they loved it.

The ceiling of the arch would have/will have scrim and be lit from above in brand colors.