Wencor & Essex Furukawa
Two jobs I had in progress that were postponed by Covid to a date in the future, hopefully. Wencor was an existing client, though I didn't do their booth last time. They had a slightly large space this year (25% bigger) and wanted a more refined and upscale feel to their booth. I wanted to downplay big logos and make it more like an upscale clothing showroom, going with lots of wood and nicer materials and accessories. It came in over budget, but they loved it so they signed up right away. I worked in two private meeting spaces upstairs, one communal table downstairs for eight, a bar, and a lounge.
For Essex Furukawa, in the the past they had a large back wall and the booth felt very rote, go here do this. I wanted to create a space that could be approached from all sides and was equally pleasant no matter where you went on the booth. The ceiling of the arch has a backlit scrim, with brand colors lighting from above.
Click image below for gallery view.